The Final Game
A Mind-Blowing Release Campaign
I was given a brief by my boss to look at puzzle type campaigns such as the ones for The Dark Knight Rises, Inception and Call of Duty: Black Ops Cold War and asked to try and create a campaign across our socials for the upcoming release for people (especially our community) to solve. This is what I came up with.
Step One-
Firstly, each day over the course of a week, we'd post each one of these videos across our social media platforms with an accompanying message.
Day 1- Video1- #chaosisbrewing.
This will be followed 15 mins later with an apology post to make it seem accidental.
Day 2- Video 2- rock-a-bye baby, on the treetops. when the wind blows the cradle will rock, when the bough breaks the cradle will fall and down will come baby, cradle and all.
Again, 15 minutes later, we'll post an apology as though it's another mistake. Some people will begin to catch on that it isn't. It will mention a hint that the problem must be something to do with the spectrograms.
Day 3- Video 3- SPECTRO
Day 4- Video 4- GRAMS
Step Two-
We will leave these videos up with no explanation over the weekend for people to stew on and drive themselves insane trying to figure our what we mean. I expect some people will.
Then, each day the following week, we'll post the below images day by day.
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The viewer will need some good eyes to spot the hidden messages but in the end (and potentially with some more hints) will end up at Spectrogram | Academo.org - Free, interactive, education.
They should have all the settings needed from these images:
- 0-10Khz
- 0-10s
- Linear
- blue
When they put each of the videos through the spectrogram with those settings, they end up with the following images:
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Step Three-
We will give them the weekend to figure out (again potentially with more hints depending on how quickly they get it) that this is what they need to do.
On the Monday, we will then post the 4 result images for those that haven't got it yet. We will also post the following:
In testing, this threw a few people off and they started trying to learn to read Gallifreyan which ends up in gibberish anyway so there's no problem there other than frustration. All they need to take from that image is search it on google and open the PDF (the first thing in the search) In the first few paragraphs, it tells you how to read gallifreyan (bottom to top, anticlockwise).
This will then give them:
- UJH
- JNTHT
- PKXQ
- PCB
We'll give them some time to crack the code alone.
Step Four-
We will then post another video for those who haven't figured out that it is supposed to be jumbled.
Again, once put through the spectrogram, it gives the above but with some added details:
because it's hard to read, once a decent amount of people have got to this stage, we'll post a clearer version.
In testing, half of the people tested with it realised that the .PCB was actually .com or some sort of web address.
This just leaves them to decipher what the web address is unscrambled.
Step Five-
We will then prompt them with a riddle that sometimes in life you need to go back from where you are to move forwards.
if they don’t get it off that, we’ll give them another clue
basically, they need to go back from the letter the number that letter is in the sequence.
Solution:
UJH-JNTHT-PKXQ.PCB
1,2,3,4,5,6,7,8,9,10,11,12,13,14,15
U is the first letter in the sequence and so you have to go back one letter in the alphabet U-T
J is the second letter in the sequence so J-I-H
H is the third, H-G-F-E
-
J is the 4th, J-I-H-G-F
N is the 5th, N-M-L-K-J-I
T is the 6th, T-S-R-Q-P-O-N
H, 7th, H-G-F-E-D-C-B-A
T, 8th, T-S-R-Q-P-O-N-M-L
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P, 9th, P-O-N-M-L-K-J-I-H-G
K, 10th, L-J-I-H-G-F-E-D-C-B-A
X, 11th, X-W-V-U-T-S-R-Q-P-O-N-M
Q, 12th, Q-P-O-N-M-L-K-J-I-H-G-F-E
.
P, 13th, P-O-N-M-L-K-J-I-H-G-F-E-D-C
C, 14th, C-B-A-Z-Y-X-W-V-U-T-S-R-Q-P-O
B, 15th, B-A-Z-Y-X-W-V-U-T-S-R-Q-P-O-N-M
Answer:
THE-FINAL-GAME.COM
Step Six-
They will then head to the-final-game.com where they will be greeted with a prompt to enter a password.
Undoubtedly, they’ll try some of the words in the cipher etc so they must be allowed to get it wrong and not get locked out indefinitely.
We will post a riddle about the answer being in the update videos and you need to watch them to find the answer.
This answer will then be split between the balance changes video and the update video. Throughout both, Sasha will glitch and say letters backwards at random points in the video. The player must then reverse the videos to find out which letters are being spoken as well as figure out their sequence from the time codes in each video.
Glitches in the balance changes video:
U,E,D,D,M,A
Glitches in the Update video:
P,D,L,U,L,L
ANSWER:
PU DELDDUM LLA
(All Muddled Up) This is a bit of a throw back to the original toymaker without confirming that’s who it is.
Step Seven-
Once they are in, they’ll be faced with a toymaker-esque video to watch where Sasha is turned into a puppet.
This will congratulate them for finding the page and working out the answer before saying that the evil man that took my soul wants to be famous and we need the player’s help to save me. Make the trickster famous!
there will then be milestones for certain numbers of visitors to the page- these numbers will change depending on how much traction the site gets.
100- The countdown to August begins
500-
1000-
2000-
3000-
5000- The April Update Video Will be released Teasers and such will be posted on here too for the April release.
This is a place that can house any promotional content for the release.